Direct Mail Marketing (EDDM)

Direct Mail Marketing is one of the best ways to reach very targeted demographics and to convey your message to the folks most likely to buy. Company Printing is San Angelo’s leading provider of direct mail services. We have the technology, equipment, and personnel to get the job done quickly and accurately.

Advertising in the modern age is a tricky business. Where once you could place an ad in the local 6:00 news and hit everyone, now they might be watching any of dozens of newscasts on cable and broadcast TV, or they might be getting their news from social media or podcasts. Readership of newspapers has decreased dramatically. Radio has been watered down by dozens of stations and the advent of satellite radio. Email advertising was going to be the end of all other forms of marketing, but now we are all so inundated with so many emails no one even looks at them.

This is not to say that all these media should not be part of a robust marketing strategy. Each has a role to play – it’s finding the right mix that stretches your advertising dollars and maximizes results and ROI. In fact, be sure to check out our MailMax digital marketing program, which provides an excellent digital complement to traditional direct mail marketing.

Reaching Your Customers

So, how do you locate and reach your current and future customers to market your brand? They all have a mailbox, and only one of those!

If your business or organization is in San Angelo or surrounding West Texas, you should definitely look at what Direct Mail Marketing can do for your business or organization.

Company Printing’s Bomb-Proof Guide to Direct Mail Success

Check out Company Printing’s Bomb-Proof Guide to Direct Mail Success to help plan your next campaign:

Mailpiece Design

• Invite them into your message
• Borrow ideas from your mailbox - focus on clean, inviting, and open design
• Always include an offer or an invitation to act
• Measure your response rates and make adjustments to improve

Mailing List Quality

• Ensure it reaches its target
• Employ strategies such as first-class mail and “return service requested” to clean up your mailing list
• Purchase a list—our lists are cleansed for accuracy at least quarterly
• Use targeted lists (for income, families, children’s ages, geography [radius], or homeowners) to increase ROI
• For commercial lists, target SIC code, annual sales, or number of employees

Mail Handling

• Design your mailpiece for USPS compliance to maximize discounts
• Earn automated rates, including zip+4 and barcoding
• Market Mail Postage can vary between .23 and .39 per piece. That .16 can make a big difference!
• We hold Market Mail, Periodical, and Non-Profit permits for use by our customers—at no charge

Address Quality

• We utilize CASS (Coding Accuracy Support System) software for accuracy
• We perform an NCOA (national change of address) check on each list to ensure best results
• We de-duplicate every list to save you precious postage