Mailing Services
Direct Mail
Direct Mail Marketing is one of the best ways to reach very targeted demographics, and to convey your message to the folks most likely to buy. Company Printing is San Angelo’s leading provider of direct mail services. We have the technology, equipment and personnel to get the job done quickly and accurately.
Advertising in the modern age is a tricky business. Where once you could place an ad in the local 6:00 news and hit everyone, now they might be watching any of dozens of newscasts on cable and broadcast TV, or they might be getting their news from social media or podcasts. Readership of newspapers has decreased dramatically. Radio has been watered down by dozens of stations and the advent of satellite radio. Email advertising was going to be the end of all other forms of marketing, but now we are all so inundated with so many emails no one even looks at them.
This is not to say that all these media should not be part of a robust marketing strategy. Each has a role to play – it’s finding the right mix that stretches your advertising dollars and maximizes results and ROI. In fact, be sire to check out our MailMax digital marketing program (link), which provides an excellent digital complement to traditional direct mail marketing.
So, how do you locate and reach your current and future customers to market your brand? They all have a mailbox, and only one of those!
Check out these stats”
• 59% of US Mail customers enjoy getting postal mail about new products and services.
• 95% of millennials love getting direct mail.
• 90% of direct mail gets opened, as opposed to only 2 – 3% of emails.
• 68% of marketing execs said that combining digital and direct mail increased ROI.
If your business or organization is in San Angelo or surrounding West Texas, you should definitely look at what Direct Mail Marketing can do for your business or organization.
Check out Company Printing’s Bomb-Proof Guide to Direct Mail Success to help planning your next campaign:
Mailpiece Design
Invite them into your message
• Borrow ideas from your mailbox - focus on clean, inviting and open design
• Always include an offer or an invitation to act
• Measure your response rates and make adjustments to improve
Mailing List Quality
Ensure it reaches its target
• Employ strategies such first-class mail and “return service requested” to clean up your mailing list
• Purchase a list—our lists are cleansed for accuracy at least quarterly
• Use targeted lists (for income, families, children’s ages, geography [radius] or homeowners) to increase ROI
• For commercial lists, target SIC code, annual sales or number of employees
Mail Handling
Achieve the lowest postage
• Design your mailpiece for USPS compliance to maximize discounts
• Earn automated rates, including zip+4 and barcoding
• Market Mail Postage can vary between .23 and .39 per piece. That .16 can make a big difference!
• We hold Market Mail, Periodical and Non-Profit permits for use by our customers—at no charge
Address Quality
The devil is in the details
• We utilize CASS (Coding Accuracy Support System) software for accuracy
• We perform an NCOA (national change of address) check on each list to ensure best results
• We de-duplicate every list to save you precious postage
Contact us today at the link below. Tell us a little bit about your products and marketing goals and let our Mail Experts walk you through the process. There is no obligation for a quote, and we can often design, print and mail a project for less than the cost of a single postage stamp.
MailMax
We're thrilled to announce our new Digital Marketing capability, MailMax, in tandem with the Direct Mail solutions we have always provided. MailMax employs industry-leading digital marketing technologies (SocialMatch, Mail Tracking, QR Codes, Informed Delivery, Call/Text Tracking, Online Follow-Up, Social Media Follow-Up, LEADMatch) to maximize the efficacy of your mail campaign and robust reporting helps you better understand performance down to a single piece of mail! All this for cents more per mail piece! Reach out to learn more about how this service can take your marketing efforts to new levels!
Postal Presorting
Our mail presorting services save you money on postage and speed delivery time.
Our advanced mail presort technology lets us barcode and presort your mail according to 3 and 5 digit ZIP code. Presorted mail is easier and faster for the USPS to process. The ease of processing allows the Postal Service to charge us, and you, less postage. Whether it's first-class or standard mail, we get you the best possible postage rates. In order to accurately process mail and integrate it into the mail stream, we use high-speed sorting machines and recognition systems that are very similar to the ones used by the Postal Service. We can CASS certify your mail, spray barcodes (if necessary), and sort mail into the most accurate 'final destination' ZIP code. Once sorted by ZIP, the mail is put into trays and presented to the USPS for mailing at a discounted rate on your behalf.
Postage Discounts
The United States Postal Service (USPS) offers significant discounts for volume business mailings and nonprofit organizations. These discounts apply to basically all types of business mail and can significantly reduce the cost of postage at your company.
When you work with a mailing services specialist at our printing firm, you can be sure you'll receive the lowest postage rate and the best possible delivery times.
Unlike traditional mailing houses, we're unique because we have the ability to take your mailing piece from design through delivery to the post office. We specialize in mailing services project management. Why would you want to have your mailing project designed at one place, printed at another, and then mailed at a third place? We can save you significant time—and hassles—when you let us manage the entire print and mail process for you.
Qualifying for discounts
To qualify for mailing discounts, your mailer must meet certain guidelines set by the USPS. Generally speaking, your piece must meet size restrictions (length, width, and thickness), weight restrictions, and design/layout requirements.
Nonprofit mail
A qualified nonprofit organization is entitled to significant mailing discounts over standard mailing rates.
Presorting - DPBC (Delivery Point Barcode)
Presorted mail that is sorted by ZIP code and imprinted with a barcode prior to delivery to the post office can save you money. The USPS gives discounts to companies who participate in their "revenue sharing program" (that's really what they call it). In order to receive these discounts, your mail must be CASS certified, sorted, trayed, tagged, sleeved, and strapped... all services we provide.
To learn more about postage discounts and designing an effective mailer, visit the USPS's helpful Business Mail 101 resource page.